DIGITAL IDENTITY
What is it?
Digital Identity is the guide of brands on their digital journeys. Just like corporate identities; digital identities also determine how the brand will be represented. Digital identity adds integrity to the brand.
Why should you create your Digital ID?
Digital journeys of brands are usually prepared by agencies or responsible employees within the company. However, unless there is a specific guide, whenever an agency or employee changes, the digital journey changes and each newcomer makes arrangements from their own point of view again. Whereas; Even if agencies or individuals take their own perspective, the brand has its own style and should not be changed frequently as people get used to it in time. Digital Identity is a guideline for brands at this point and ensures that some basic values are preserved even if the agency / person changes.
How is it prepared?
While preparing Digital Identity; corporate identity is taken as reference and the process starts. How will the brand look in digital, how will it be color / font, what will be considered in logo use, how will he talk, on which platforms will he be, how will he communicate with his competitors, what content strategy will he implement? All of them should be included in the identity and should be explained without leaving a question mark in mind.
How often to renew?
The digital world is changing rapidly and we are facing new platforms, tools and algorithms almost every day. Digital identity should be revised every 6 months and while keeping the basic values; if there are significant changes in platforms or audience, it should be reflected in the identity.
What is the difference with corporate identity?
Corporate identity shows you your creative stance but they cannot keep up with the digital world. However, it needs to be carefully examined and digitized. On all platforms you communicate as a brand; from what social media platform you use and how you will behave, to the hashtags and emojis you will use must be included in the digital identity.
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