{"id":233534,"date":"2020-10-22T08:47:22","date_gmt":"2020-10-22T08:47:22","guid":{"rendered":"https:\/\/letsbecool.com\/?p=233534"},"modified":"2024-02-24T12:41:49","modified_gmt":"2024-02-24T12:41:49","slug":"sem-search-engine-marketing-nedir","status":"publish","type":"post","link":"https:\/\/letsbecool.com\/tr\/sem-search-engine-marketing-nedir\/","title":{"rendered":"SEM (Search Engine Marketing) Nedir?"},"content":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_row _builder_version=”4.5.3″ _module_preset=”default”][et_pb_column _builder_version=”4.5.3″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” hover_enabled=”0″]

Arama motoru reklamc\u0131l\u0131\u011f\u0131 yani Search Engine Marketing (SEM), arama motoru \u00fczerindeki \u00fccretli listeleme ve reklaml\u0131 sonu\u00e7lar\u0131 olu\u015fturan \u00e7al\u0131\u015fmalard\u0131r. Arama motoru reklamc\u0131l\u0131\u011f\u0131 kullanarak potansiyel m\u00fc\u015fterilerinizi kendinize \u00e7ekebilir ve markan\u0131z\u0131 tan\u0131n\u0131r hale getirebilirsiniz. SEM kullanarak arama motorlar\u0131nda \u00fcst s\u0131ralarda yer alabilirsiniz. Ge\u00e7ti\u011fimiz blogumuzda bahsetti\u011fimiz <\/span>SEO yani arama motoru optimizasyonu<\/span><\/a> ile SEM birlikte kullan\u0131l\u0131rsa daha ba\u015far\u0131l\u0131 bir strateji haline gelebilir.\u00a0<\/span><\/p>\n

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Arama motorlar\u0131nda reklamlar<\/span><\/a>, arama motorlar\u0131 sonu\u00e7lar\u0131 k\u0131sm\u0131nda \u00fccretsiz k\u0131sm\u0131n \u00fcst\u00fcnde ya da alt\u0131nda g\u00f6sterilir. Kullan\u0131c\u0131lar reklam\u0131n\u0131za t\u0131klad\u0131\u011f\u0131 s\u00fcrece \u00f6deme yaparsan\u0131z, g\u00f6sterimleriniz i\u00e7in \u00fccret al\u0131nmaz. Reklam verenler se\u00e7ti\u011fi anahtar kelimeler i\u00e7in bir teklif verir, teklif verilen tutar ile kalite puan\u0131 \u00e7arp\u0131l\u0131r ve daha sonra di\u011fer reklam verenlerle a\u00e7\u0131k art\u0131rma yap\u0131l\u0131r. A\u00e7\u0131k art\u0131rma sonucunda ya reklam verilir ya da hi\u00e7 g\u00f6sterilmezler. A\u00e7\u0131k artt\u0131rma s\u0131ralaman\u0131z\u0131 da reklam puan\u0131n\u0131z ve kaliteniz belirler.\u00a0<\/span><\/p>\n

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Arama Motoru Reklamlar\u0131 Bile\u015fenleri<\/b><\/p>\n

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Kullan\u0131c\u0131lar arama motorlar\u0131n\u0131 aramak istedikleri \u015feyleri yazd\u0131klar\u0131nda e\u015fle\u015fen anahtar kelimelerin sonu\u00e7lar\u0131yla kar\u015f\u0131la\u015f\u0131rlar. Arama motorlar\u0131nda olu\u015fturulan do\u011fru hedefleme ile reklamlar i\u015fletmenize iyi geri d\u00f6n\u00fc\u015fler sa\u011flayabilir.\u00a0<\/span><\/p>\n

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Arama motoru bile\u015fenleri:<\/b><\/p>\n

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  1. Ba\u015fl\u0131k: <\/b>Sayfay\u0131 tan\u0131tan ba\u015fl\u0131kt\u0131r. Aranan anahtar kelimeyi i\u00e7erir. Bu nedenle anahtar kelime konu ile alakal\u0131 olmal\u0131d\u0131r. Di\u011fer bile\u015fenlere g\u00f6re daha dikkat \u00e7ekicidir.\u00a0<\/span><\/li>\n
  2. URL: <\/b>Arama motorunda \u00e7\u0131kan reklamlar\u0131n\u0131za t\u0131klaman\u0131z\u0131 sa\u011flayan ve web sitenize y\u00f6nlendirecek adres URL\u2019dir. Ba\u015fl\u0131\u011f\u0131n hemen \u00fcst k\u0131sm\u0131nda yer al\u0131r ve markan\u0131z\u0131n ilk imaj\u0131n\u0131 olu\u015fturacak landing page yani t\u0131klama sonucunda ilk a\u00e7\u0131lan sayfaya sizi y\u00f6nlendiren bile\u015fendir.\u00a0<\/span><\/li>\n
  3. A\u00e7\u0131klama yaz\u0131s\u0131:<\/b> \u00dcr\u00fcn ya da verdi\u011finiz hizmetin \u00f6zelliklerini kullan\u0131c\u0131ya sunan k\u0131s\u0131md\u0131r. Kullan\u0131c\u0131y\u0131 ikna etme a\u00e7\u0131klama yaz\u0131s\u0131 ile olur.\u00a0<\/span><\/li>\n<\/ol>\n[\/et_pb_text][et_pb_image src=”https:\/\/letsbecool.com\/wp-content\/uploads\/2020\/10\/WhatsApp-Image-2020-10-22-at-11.45.42.jpeg” _builder_version=”4.5.3″ _module_preset=”default” title_text=”cooldigital-website-yaz\u0131l\u0131m-letsbecool” hover_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” hover_enabled=”0″]

    Arama Motoru Pazarlamas\u0131n\u0131n Faydalar\u0131\u00a0<\/b><\/p>\n

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    1. Web sitenize anl\u0131k trafik sa\u011flar.<\/span><\/li>\n
    2. Sitenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131r\u0131r ve marka bilinci olu\u015fturur.<\/span><\/li>\n
    3. Reklamlar\u0131n \u00fczerinde istedi\u011finiz zaman de\u011fi\u015fiklik yapabilirsiniz. B\u00f6ylece en y\u00fcksek performans\u0131 getiren ba\u015fl\u0131k ve a\u00e7\u0131klamalar\u0131 kullanabilirsiniz.<\/span><\/li>\n
    4. Hedef kitlenize d\u00fc\u015f\u00fck b\u00fct\u00e7e ile kolayca ula\u015fman\u0131z\u0131 sa\u011flar.<\/span><\/li>\n
    5. Reklamlar\u0131n\u0131zla ilgili veriler elde edebilir ve analiz ederek stratejik kararlar alabilirsiniz.\u00a0<\/span><\/li>\n
    6. Anahtar kelime se\u00e7imlerinizle hangi sonu\u00e7larda web sitenizin g\u00f6r\u00fcnt\u00fclenece\u011fine siz karar verirsiniz.\u00a0<\/span><\/li>\n<\/ol>\n

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      Reklam kampanyalar\u0131n\u0131zdan en iyi sonucu almak istiyorsan\u0131z b\u00fct\u00fcn bile\u015fenleri bir arada kullanman\u0131z web siteniz i\u00e7in olduk\u00e7a \u00f6nemlidir. Cool Digital ile \u00f6zenle haz\u0131rlanm\u0131\u015f reklam kampanyalar\u0131n\u0131zla potansiyel m\u00fc\u015fterilerinize kolayca ula\u015f\u0131r ve marka bilinirli\u011finizi artt\u0131rabilirsiniz.\u00a0<\/span><\/p>\n

      Bilgi i\u00e7in: <\/span>info@letsbecoolcom.kinsta.cloud<\/span><\/a>\u00a0<\/span><\/p>\n

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      Arama motoru reklamc\u0131l\u0131\u011f\u0131 yani Search Engine Marketing (SEM), arama motoru \u00fczerindeki \u00fccretli listeleme ve reklaml\u0131 sonu\u00e7lar\u0131 olu\u015fturan \u00e7al\u0131\u015fmalard\u0131r. Arama motoru reklamc\u0131l\u0131\u011f\u0131 kullanarak potansiyel m\u00fc\u015fterilerinizi kendinize \u00e7ekebilir ve markan\u0131z\u0131 tan\u0131n\u0131r hale getirebilirsiniz. SEM kullanarak arama motorlar\u0131nda \u00fcst s\u0131ralarda yer alabilirsiniz. Ge\u00e7ti\u011fimiz blogumuzda bahsetti\u011fimiz SEO yani arama motoru optimizasyonu ile SEM birlikte kullan\u0131l\u0131rsa daha ba\u015far\u0131l\u0131 bir strateji […]<\/p>","protected":false},"author":1,"featured_media":233535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[21,1],"tags":[],"class_list":["post-233534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/letsbecool.com\/wp-content\/uploads\/2020\/10\/pexels-serpstat-572056-scaled.jpg","_links":{"self":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts\/233534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/comments?post=233534"}],"version-history":[{"count":3,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts\/233534\/revisions"}],"predecessor-version":[{"id":233542,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts\/233534\/revisions\/233542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/media\/233535"}],"wp:attachment":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/media?parent=233534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/categories?post=233534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/tags?post=233534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}