{"id":233526,"date":"2020-10-15T07:07:03","date_gmt":"2020-10-15T07:07:03","guid":{"rendered":"https:\/\/letsbecool.com\/?p=233526"},"modified":"2024-02-24T12:41:49","modified_gmt":"2024-02-24T12:41:49","slug":"google-ads-nedir","status":"publish","type":"post","link":"https:\/\/letsbecool.com\/tr\/google-ads-nedir\/","title":{"rendered":"Google Ads Nedir?"},"content":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_row _builder_version=”4.5.3″ _module_preset=”default”][et_pb_column _builder_version=”4.5.3″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” hover_enabled=”0″]

Google Adwords, i\u015fletmenizin hizmet ve \u00fcr\u00fcnlerini arayan ki\u015filere daha anlaml\u0131 kanallardan, kolayl\u0131kla ula\u015fman\u0131z\u0131 sa\u011flayan bir pazarlama arac\u0131d\u0131r. Google\u2019\u0131n arama sonu\u00e7lar\u0131nda i\u015f orta\u011f\u0131 oldu\u011funuz sitelerde veya Youtube\u2019da i\u015fletmenizin reklamlar\u0131n\u0131 g\u00f6stermenizi sa\u011flar. Bu reklam t\u00fcr\u00fcn\u00fcn \u00f6l\u00e7\u00fcmlenebilmesi ve sadece ald\u0131\u011f\u0131n\u0131z t\u0131klamalar kadar \u00f6deme yapman\u0131z, bir\u00e7ok firman\u0131n reklam vermek i\u00e7in tercih etti\u011fi ilk kanallardan olmas\u0131n\u0131 sa\u011fl\u0131yor. Ayn\u0131 zamanda Google reklamlar\u0131, internette reklam ekosisteminin en fazla b\u00fct\u00e7e kullan\u0131lan kanal\u0131d\u0131r.<\/span><\/p>\n

 <\/p>\n

Google, 1998\u2019den beri kullan\u0131lmaktad\u0131r ve g\u00fcnde 2 milyondan fazla arama yap\u0131lan ve T\u00fcrkiye\u2019de internet kullan\u0131c\u0131lar\u0131n\u0131n %99\u2019unun tercih etti\u011fi oldu\u011fu bir arama motorudur. 2000 y\u0131l\u0131ndan itibaren Google Ads hizmete sunulmu\u015f ve o g\u00fcnden bu yana internetten yap\u0131lan \u00fcr\u00fcn ve hizmet aray\u0131\u015flar\u0131 farkl\u0131 bir boyut kazanm\u0131\u015ft\u0131r.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Adwords reklamlar\u0131n\u0131 k\u00fc\u00e7\u00fck, orta ve b\u00fcy\u00fck t\u00fcm i\u015fletmeler verebilmektedir. Google Ads kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131zda hedef kitlenizi belirleyebilir, arama sorgulamalar\u0131n\u0131 kategorize edebilir ve kitlenizin en \u00e7ok inceledikleri web sitelerinde reklamlar\u0131n\u0131z\u0131 g\u00f6sterebilirsiniz.\u00a0<\/span><\/p>\n

 <\/p>\n

Anahtar kelimeler ve SEO yard\u0131m\u0131yla Google arama alan\u0131nda da reklam\u0131n\u0131z\u0131 g\u00f6sterebilirsiniz. Google ile anla\u015fmal\u0131 olan web sitelerinde reklam\u0131n\u0131z\u0131 g\u00f6rsel i\u00e7eriklerle kullan\u0131c\u0131lara sunabilir, remarketing y\u00f6ntemiyle daha uygun \u00fccretler kar\u015f\u0131l\u0131\u011f\u0131nda kitle hedefleme yapabilirsiniz. B\u00f6ylece sizi bilmeyen kullan\u0131c\u0131lar\u0131 potansiyel m\u00fc\u015fterileriniz haline getirebilirsiniz.\u00a0<\/span><\/p>\n

 <\/p>\n

Google Reklam Modelleri<\/b><\/p>\n

    \n
  1. Arama a\u011f\u0131 reklamlar\u0131<\/span><\/li>\n
  2. G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar<\/span><\/li>\n
  3. Al\u0131\u015fveri\u015f reklamlar\u0131\u00a0<\/span><\/li>\n
  4. Youtube reklamlar\u0131\u00a0<\/span><\/li>\n
  5. Uygulama reklamlar\u0131\u00a0<\/span><\/li>\n
  6. Yeniden pazarlama (remarketing) reklamlar\u0131\u00a0<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Bu reklam modellerinden herhangi birini se\u00e7ip Google Ads\u2019e dahil olmak istedi\u011finizde karar vermeniz gereken ilk \u015fey, rakiplerinizden farkl\u0131 ne sunaca\u011f\u0131n\u0131zd\u0131r. \u0130\u015fletmenizin farkl\u0131 y\u00f6n\u00fcn\u00fc bulduktan sonra planlama yapman\u0131z ve Google Ads kullanman\u0131z daha kolay olacakt\u0131r.\u00a0\u00a0<\/span><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/letsbecool.com\/wp-content\/uploads\/2020\/10\/the-average-tech-guy-DsmDqiYduaU-unsplash-scaled.jpg” _builder_version=”4.5.3″ _module_preset=”default” title_text=”phone-google-seo-web” hover_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” hover_enabled=”0″]

    Google Adwords Nas\u0131l Kullan\u0131l\u0131r?\u00a0<\/b><\/p>\n

    Google Adwords kullan\u0131l\u0131rken dikkat edilmesi gereken bir\u00e7ok unsur vard\u0131r. Reklam ve tan\u0131t\u0131m i\u00e7eriklerinizin ne olaca\u011f\u0131, teknik gereklilikler, hesap kurulum a\u015famas\u0131, rekabete nas\u0131l ayak uyduraca\u011f\u0131n\u0131z, hesap y\u00f6netimi, d\u00fczenli istatistik takibi ve raporlama bu konulardan baz\u0131lar\u0131d\u0131r. Google Ads kullanmaya ba\u015flamadan \u00f6nce bunlar\u0131 belirlemeniz ve reklam plan\u0131n\u0131z\u0131 buna g\u00f6re olu\u015fturman\u0131z olduk\u00e7a \u00f6nemlidir. Yol haritan\u0131z\u0131 belirledikten sonra daha geni\u015f bir kitleyi hedefleme \u015fans\u0131na sahip olabilirsiniz.\u00a0<\/span><\/p>\n

     <\/p>\n

    7 kolay ad\u0131mla Google reklam\u0131 vermeye ba\u015flayabilirsiniz.<\/b><\/p>\n

     <\/p>\n

      \n
    1. Google hesab\u0131n\u0131z\u0131 olu\u015fturun.\u00a0<\/span><\/li>\n
    2. Web sitenize uygun i\u00e7erikler bulun ve anahtar kelimeleri se\u00e7in.\u00a0<\/span><\/li>\n
    3. Kampanya ayarlar\u0131n\u0131z\u0131 tercihinize uygun olu\u015fturun.<\/span><\/li>\n
    4. Reklam i\u00e7eri\u011finizi belirleyin.<\/span><\/li>\n
    5. Reklam uzant\u0131lar\u0131n\u0131z\u0131 ekleyin.\u00a0<\/span><\/li>\n
    6. D\u00f6n\u00fc\u015f\u00fcm kodlar\u0131n\u0131 siteye yerle\u015ftirin.<\/span><\/li>\n
    7. Faturaland\u0131rma bilgilerinizi girin ve reklam\u0131n\u0131z\u0131 yap\u0131land\u0131r\u0131n.\u00a0<\/span><\/li>\n<\/ol>\n

       <\/p>\n

      T\u00fcm bunlar\u0131 yapt\u0131\u011f\u0131n\u0131zda Google Adwords reklamlar\u0131n\u0131z haz\u0131r olacakt\u0131r.\u00a0<\/span><\/p>\n

       <\/p>\n

      Google Adwords Kullan\u0131rken Dikkat Etmeniz Gerekenler\u00a0<\/b><\/p>\n

       <\/p>\n

        \n
      1. M\u00fc\u015fteriyi i\u015fletmenize \u00e7ekme odakl\u0131 olmak.<\/span><\/li>\n
      2. Anahtar kelime ve SEO \u00e7al\u0131\u015fmas\u0131n\u0131 en iyi \u015fekilde yapmak.\u00a0<\/span><\/li>\n
      3. B\u00fct\u00e7enizi en iyi \u015fekilde belirlemek.<\/span><\/li>\n
      4. Arama sonu\u00e7lar\u0131n\u0131n raporlar\u0131n\u0131 incelemek.<\/span><\/li>\n
      5. Sonu\u00e7lar\u0131 iyi analiz etmek.<\/span><\/li>\n
      6. Yer ve m\u00fc\u015fteri hedeflemesini iyi yapmak.\u00a0<\/span><\/li>\n
      7. Hem arama hem de g\u00f6r\u00fcnt\u00fcl\u00fc reklam modellerini kullanmak.<\/span><\/li>\n<\/ol>\n

         <\/p>\n

        T\u00fcm bu maddelere dikkat etti\u011fimizde Google Ads web sitemize kaliteli ve s\u00fcrekli d\u00f6n\u00fc\u015f\u00fcm sa\u011flayacakt\u0131r. Google reklamlar\u0131nda en \u00f6nemli \u015fey asl\u0131nda s\u00fcrekli kontrol yapmak ve bu kontroller sonucunda elde edilen bilgileri i\u015fletmeye en uygun \u015fekilde optimize etmektir.\u00a0<\/span><\/p>\n

         <\/p>\n

        Siz de web sitenizi bir i\u015fletmeye d\u00f6n\u00fc\u015ft\u00fcrmek ve reklamlar\u0131n\u0131z\u0131 uzman ellerle i\u015f birli\u011fi i\u00e7inde yapmak istiyorsan\u0131z bize ula\u015f\u0131n!<\/span><\/p>\n

         <\/p>\n

        info@letsbecoolcom.kinsta.cloud<\/span><\/a>\u00a0<\/span><\/p>\n

         <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

        Google Adwords, i\u015fletmenizin hizmet ve \u00fcr\u00fcnlerini arayan ki\u015filere daha anlaml\u0131 kanallardan, kolayl\u0131kla ula\u015fman\u0131z\u0131 sa\u011flayan bir pazarlama arac\u0131d\u0131r. Google\u2019\u0131n arama sonu\u00e7lar\u0131nda i\u015f orta\u011f\u0131 oldu\u011funuz sitelerde veya Youtube\u2019da i\u015fletmenizin reklamlar\u0131n\u0131 g\u00f6stermenizi sa\u011flar. Bu reklam t\u00fcr\u00fcn\u00fcn \u00f6l\u00e7\u00fcmlenebilmesi ve sadece ald\u0131\u011f\u0131n\u0131z t\u0131klamalar kadar \u00f6deme yapman\u0131z, bir\u00e7ok firman\u0131n reklam vermek i\u00e7in tercih etti\u011fi ilk kanallardan olmas\u0131n\u0131 sa\u011fl\u0131yor. Ayn\u0131 zamanda Google […]<\/p>","protected":false},"author":1,"featured_media":233528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[21,1],"tags":[],"class_list":["post-233526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/letsbecool.com\/wp-content\/uploads\/2020\/10\/mitchell-luo-jz4ca36oJ_M-unsplash-scaled.jpg","_links":{"self":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts\/233526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/comments?post=233526"}],"version-history":[{"count":3,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts\/233526\/revisions"}],"predecessor-version":[{"id":233532,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts\/233526\/revisions\/233532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/media\/233528"}],"wp:attachment":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/media?parent=233526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/categories?post=233526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/tags?post=233526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}