{"id":233505,"date":"2020-10-02T09:05:43","date_gmt":"2020-10-02T09:05:43","guid":{"rendered":"https:\/\/letsbecool.com\/?p=233505"},"modified":"2024-02-24T12:41:49","modified_gmt":"2024-02-24T12:41:49","slug":"performance-marketing-performans-pazarlamasi-nedir","status":"publish","type":"post","link":"https:\/\/letsbecool.com\/tr\/performance-marketing-performans-pazarlamasi-nedir\/","title":{"rendered":"Performance Marketing (Performans Pazarlamas\u0131) Nedir?"},"content":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_row _builder_version=”4.5.3″ _module_preset=”default”][et_pb_column _builder_version=”4.5.3″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” hover_enabled=”0″]

Performans pazarlama (performance marketing); reklamverenin sat\u0131\u015f ya da t\u0131klama gibi belli aksiyonlar\u0131 ald\u0131\u011f\u0131nda pazarlama \u015firketlerine (Google Partner, dijital pazarlama ajans\u0131 vb.) \u00f6deme yapt\u0131\u011f\u0131, online pazarlama ve reklam ara\u00e7lar\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131 kapsaml\u0131 bir pazarlama tekni\u011fidir. <\/span>Performans pazarlamas\u0131 belirlenen b\u00fct\u00e7enin en do\u011fru \u015fekilde, en do\u011fru kaynaklarla ve en do\u011fru ileti\u015fim arac\u0131yla kullan\u0131c\u0131ya do\u011fru ve tam zaman\u0131nda ula\u015fmas\u0131n\u0131 sa\u011flar. B\u00f6ylece sat\u0131\u015f\u0131 en sa\u011fl\u0131kl\u0131 \u015fekilde ger\u00e7ekle\u015ftirmi\u015f olur.\u00a0<\/span><\/p>\n

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Performans Pazarlamas\u0131n\u0131n \u015eirketlere Ne Sa\u011flar?\u00a0<\/b><\/p>\n

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  1. Verilere dayanarak ki\u015fiselle\u015ftirilen pazarlama \u00e7al\u0131\u015fmalar\u0131<\/span><\/li>\n
  2. Tamamen \u00f6l\u00e7\u00fclebilir ve s\u00fcrekli iyile\u015ftirilebilir olma<\/span><\/li>\n
  3. Veriye dayal\u0131 olmas\u0131 nedeniyle etkin b\u00fct\u00e7e y\u00f6netimi<\/span><\/li>\n
  4. Stratejik hedefler i\u00e7in yol g\u00f6sterici olma<\/span><\/li>\n
  5. \u0130stenilen s\u0131kl\u0131k\/periyotlarda raporlanabilir ve de\u011ferlendirilebilir olma<\/span><\/li>\n
  6. Do\u011fru anda do\u011fru hedef kitleye ula\u015fmay\u0131 sa\u011flama<\/span><\/li>\n
  7. \u015eirketlerin kullan\u0131c\u0131 odakl\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rma<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Performans marketing \u00e7al\u0131\u015fmalar\u0131nda \u015firketlerin dijital platformlardaki performans analizleri, e-ticaretteki sat\u0131\u015f \u00f6l\u00e7\u00fcmleri, sosyal medya analizleri, \u00e7evrimi\u00e7i reklamlar\u0131n\u0131n y\u00f6netimi, web sitelerinin trafi\u011fini artt\u0131rma, sosyal medya planlar\u0131n\u0131n tasar\u0131mlar\u0131 yap\u0131labilir.<\/span><\/p>\n

    \u00a0<\/p>\n

    Performans pazarlamas\u0131n\u0131n ger\u00e7ekle\u015ftirilmesi i\u00e7in ilk olarak web sitesinin trafi\u011fi, ka\u00e7 abonesi oldu\u011fu ve abone say\u0131s\u0131nda ula\u015fmak istedikleri hedef, sat\u0131\u015f hedefi belirlenir. Daha sonra bu hedeflere nas\u0131l ula\u015facaklar\u0131n\u0131 g\u00f6steren bir yol haritas\u0131 olu\u015fturulur. Kampanya stratejisi geli\u015ftirilir ve dijital platformlarda en iyi stratejiyi ortaya \u00e7\u0131karacak kampanyalar optimize edilir. Kampanyan\u0131n ger\u00e7ekle\u015fti\u011fi s\u00fcre\u00e7te elde edilen veriler analiz edilir, sat\u0131\u015f ve yat\u0131r\u0131m gelirini artt\u0131rmak i\u00e7in stratejiler geli\u015ftirilir.\u00a0<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/letsbecool.com\/wp-content\/uploads\/2020\/10\/pexels-caio-67112-scaled.jpg” _builder_version=”4.5.3″ _module_preset=”default” title_text=”laptop-pc-website” hover_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” hover_enabled=”0″]

    Performance Marketing Alt Dallar\u0131 Nelerdir?\u00a0<\/b><\/p>\n

      \n
    1. Arama Motoru Pazarlamas\u0131 (SEM): \u0130nternet \u00fczerinden \u00fccret \u00f6deyerek reklam yapmakt\u0131r. Arama sonu\u00e7lar\u0131nda listelenme s\u0131ras\u0131nda kullan\u0131c\u0131dan h\u0131zl\u0131 d\u00f6n\u00fc\u015f almay\u0131 ama\u00e7lar.\u00a0<\/span><\/span><\/li>\n
    2. Arama Motoru Optimizasyonu (SEO): Arama motorlar\u0131nda bir \u015fey hakk\u0131nda \u00fcr\u00fcn yada hizmet almak isteyen kullan\u0131c\u0131n\u0131n kar\u015f\u0131s\u0131na daha \u00fcst s\u0131ralarda \u00e7\u0131kabilmek i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalard\u0131r. Do\u011fal olarak trafik art\u0131\u015f\u0131 olmas\u0131n\u0131 ama\u00e7lar.\u00a0<\/span><\/li>\n
    3. Kullan\u0131c\u0131 Deneyimi Pazarlamas\u0131: Kullan\u0131c\u0131lar\u0131n sat\u0131n alma s\u00fcrecinde g\u00f6sterdikleri tepkileri, davran\u0131\u015flar\u0131 ve becerilerini anlama ve iyile\u015ftirme i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalard\u0131r.\u00a0<\/span><\/li>\n
    4. Yeniden Hedefleme ve Yeniden Pazarlama (Remarketing): \u00d6rne\u011fin bir ayakkab\u0131 almak i\u00e7in bir markan\u0131n web sitesine girdiniz ve bir ayakkab\u0131 be\u011fendiniz. Daha sonra o ayakkab\u0131y\u0131 almaktan vazge\u00e7tiniz ve farkl\u0131 bir web sitesine farkl\u0131 bir konu ara\u015ft\u0131rmas\u0131 yapmak i\u00e7in girdiniz. Bu web sitesinde az \u00f6nce bakt\u0131\u011f\u0131n\u0131z ayakkab\u0131n\u0131n reklam\u0131n\u0131 g\u00f6rmeniz yeniden pazarlamad\u0131r. \u00dcr\u00fcn\u00fcn sat\u0131lmas\u0131 i\u00e7in web sitesi kullan\u0131c\u0131s\u0131 te\u015fvik edilir.<\/span><\/li>\n
    5. Arama Motoru Reklamc\u0131l\u0131\u011f\u0131 (Search Engine Advertising, PPC): Arama motorlar\u0131n\u0131n arama sonu\u00e7lar\u0131 bulunan sayfas\u0131nda reklam yay\u0131nlamakt\u0131r. Kullan\u0131c\u0131n\u0131n arad\u0131\u011f\u0131 anahtar kelimelere uygun reklamlar g\u00f6sterilirken t\u0131klama ba\u015f\u0131na \u00fccretlendirme yap\u0131l\u0131r.\u00a0<\/span><\/li>\n
    6. Affiliate Pazarlama (Sat\u0131\u015f Ortakl\u0131\u011f\u0131): \u00c7evrimi\u00e7i platformlarda sat\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc ve hizmeti i\u00e7in reklam vermesi durumunda reklam verilen platforma belirli bir komisyon \u00f6demesidir. Kazan-kazan mant\u0131\u011f\u0131yla \u00e7al\u0131\u015fan bir sistemdir.\u00a0<\/span><\/li>\n
    7. \u00a0Programl\u0131 Sat\u0131n Alma (Real Time Bidding): Reklamverenin belirli bir platform \u00fczerinden veriye ve performansa dayal\u0131 olarak kitle hedefli reklam yapabilmek i\u00e7in teklif verdi\u011fi reklam y\u00f6ntemidir.\u00a0<\/span><\/li>\n<\/ol>\n

      Web sitenizin performans pazarlamas\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 uzmanlarla birlikte y\u00fcr\u00fctmek ve kolayca hedef kitlenizin size ula\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in arad\u0131\u011f\u0131n\u0131z adres: <\/span>info@letsbecoolcom.kinsta.cloud<\/span><\/a>. Bize ula\u015f\u0131n! <\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

      Performans pazarlama (performance marketing); reklamverenin sat\u0131\u015f ya da t\u0131klama gibi belli aksiyonlar\u0131 ald\u0131\u011f\u0131nda pazarlama \u015firketlerine (Google Partner, dijital pazarlama ajans\u0131 vb.) \u00f6deme yapt\u0131\u011f\u0131, online pazarlama ve reklam ara\u00e7lar\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131 kapsaml\u0131 bir pazarlama tekni\u011fidir. Performans pazarlamas\u0131 belirlenen b\u00fct\u00e7enin en do\u011fru \u015fekilde, en do\u011fru kaynaklarla ve en do\u011fru ileti\u015fim arac\u0131yla kullan\u0131c\u0131ya do\u011fru ve tam zaman\u0131nda ula\u015fmas\u0131n\u0131 sa\u011flar. […]<\/p>","protected":false},"author":1,"featured_media":233506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[21,1],"tags":[],"class_list":["post-233505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/letsbecool.com\/wp-content\/uploads\/2020\/10\/pexels-pixabay-4158-scaled.jpg","_links":{"self":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts\/233505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/comments?post=233505"}],"version-history":[{"count":3,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts\/233505\/revisions"}],"predecessor-version":[{"id":233511,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/posts\/233505\/revisions\/233511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/media\/233506"}],"wp:attachment":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/media?parent=233505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/categories?post=233505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/tags?post=233505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}