{"id":232807,"date":"2020-07-09T19:55:13","date_gmt":"2020-07-09T19:55:13","guid":{"rendered":"https:\/\/letsbecool.com\/?page_id=232807"},"modified":"2021-04-23T06:57:55","modified_gmt":"2021-04-23T06:57:55","slug":"digital-id","status":"publish","type":"page","link":"https:\/\/letsbecool.com\/tr\/digital-id\/","title":{"rendered":"Dijital Kimlik"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff” admin_label=”Header” _builder_version=”4.4.8″ background_color_gradient_direction=”130deg” background_enable_image=”off” parallax=”on” background_video_mp4=”https:\/\/letsbecool.com\/wp-content\/uploads\/2020\/07\/Render-bg-short.mp4″ custom_padding=”7vw||16vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_style=”slant2″ bottom_divider_height=”36px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.9″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_2_text_align=”center” header_3_font=”|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”31px” header_3_line_height=”1.3em” text_orientation=”center” background_layout=”dark” module_alignment=”center” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet”]<\/p>\n

D\u0130J\u0130TAL K\u0130ML\u0130K<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.4.8″ text_font=”|600|||||||” text_text_color=”#ffffff” text_font_size=”25px” text_letter_spacing=”2px” text_orientation=”center” locked=”off”]<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Get Started” _builder_version=”3.22″ custom_padding=”0px||32px||false|false” saved_tabs=”all”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1700px” custom_margin=”|||” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”1700px”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/letsbecool.com\/wp-content\/uploads\/2020\/07\/IDENTITY.png” title_text=”IDENTITY” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.4.9″ custom_margin=”-8vw|||” custom_margin_tablet=”0vw|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_style=”roll” animation_direction=”left” animation_intensity_roll=”1%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”30px|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.9″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|desktop”]<\/p>\n

Nedir?<\/h2>\n

Digital Identity is the guide of brands on their digital journeys. Just like corporate identities; digital identities also determine how the brand will be represented. Digital identity adds integrity to the brand.[\/et_pb_text][et_pb_button button_url=”https:\/\/app.11sight.com\/call?button_id=b8IdtGWcv7CC5w4LV_MZ2BTcMxQrRVEKqbuWDfB8KrqlHuZGIN” url_new_window=”on” button_text=”Call Us!” button_alignment=”left” _builder_version=”4.5.0″ custom_button=”on” button_text_size=”14px” button_bg_use_color_gradient=”on” button_bg_color_gradient_start=”#ee205f” button_bg_color_gradient_end=”#f0645d” button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”54px|0px|80px|0px|false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.9″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Neden Haz\u0131rlanmal\u0131?<\/h2>\n

Digital journeys of brands are usually prepared by agencies or responsible employees within the company. However, unless there is a specific guide, whenever an agency or employee changes, the digital journey changes and each newcomer makes arrangements from their own point of view again. Whereas; Even if agencies or individuals take their own perspective, the brand has its own style and should not be changed frequently as people get used to it in time. Digital Identity is a guideline for brands at this point and ensures that some basic values \u200b\u200bare preserved even if the agency \/ person changes.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.9″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Nas\u0131l Haz\u0131rlanmal\u0131?<\/h2>\n

Dijital Kimlik haz\u0131rlan\u0131rken; referans olarak kurumsal kimlik al\u0131n\u0131r ve s\u00fcre\u00e7 ba\u015flar. Marka; dijitalde nas\u0131l g\u00f6r\u00fcnecek, rengi\/fontu nas\u0131l olacak, logo kullan\u0131m\u0131nda nelere dikkat edilecek, \nnas\u0131l konu\u015facak, hangi platformlarda yer alacak, rakipleri ile aras\u0131ndaki ileti\u015fim nas\u0131l olacak, hangi i\u00e7erik stratejisini uygulayacak? Hepsi tek tek kimlikte yer almal\u0131 ve ak\u0131llarda soru i\u015fareti b\u0131rakmadan a\u00e7\u0131klanmal\u0131.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.5.0″ custom_padding=”54px|0px||0px|false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.9″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.9″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Ne S\u0131kl\u0131kla Yenilenmeli?<\/h2>\n

Dijital d\u00fcnya h\u0131zla de\u011fi\u015fiyor ve her ge\u00e7en g\u00fcn yeni platformlar, ara\u00e7lar ve algoritmalar ile kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Kimlik, temeli korunarak 6 ayda bir kontrol edilmeli; platformlarda veya kitlede yenilikler var ise kimli\u011fe yans\u0131t\u0131lmal\u0131.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.9″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Kurumsal kimlikten fark\u0131 nedir?<\/h2>\n

Kurumsal kimlik sizi kreatif duru\u015funuzu sergiler ancak dijital d\u00fcnyaya ayak uyduramazlar. Oysa dikkatle incelenip dijitalize edilmeleri gereklidir. Bug\u00fcn hangi sosyal medya platformunda nas\u0131l davranaca\u011f\u0131n\u0131zdan kullanaca\u011f\u0131n\u0131z etikete ve emojiye kadar, marka olarak ileti\u015fim kuraca\u011f\u0131n\u0131z t\u00fcm platformlardaki davran\u0131\u015f ve konu\u015fma bi\u00e7iminiz dijital kimlikte yer almal\u0131d\u0131r.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.6″ _module_preset=”default”][et_pb_column _builder_version=”4.6.6″ _module_preset=”default” type=”4_4″][et_pb_button url_new_window=”on” button_text=”Contact Us!” button_alignment=”center” module_id=”formopener” module_class=”formopener” _builder_version=”4.5.0″ custom_button=”on” button_text_size=”14px” button_bg_use_color_gradient=”on” button_bg_color_gradient_start=”#ee205f” button_bg_color_gradient_end=”#f0645d” button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Clients” _builder_version=”4.5.3″ background_enable_color=”off” custom_padding=”40px||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”” locked=”off”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.3″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_margin_tablet=”|115px||” custom_margin_phone=”|-100px||” custom_margin_last_edited=”off|desktop” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Alan\u0131n\u0131n En \u0130yileri ile<\/h2>\n

\u00c7al\u0131\u015f\u0131yoruz<\/h2>\n

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D\u0130J\u0130TAL K\u0130ML\u0130K<\/span>What is it? Digital Identity is the guide of brands on their digital journeys. Just like corporate identities; digital identities also determine how the brand will be represented. Digital identity adds integrity to the brand.Why should you create your Digital […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"solution":[],"class_list":["post-232807","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/pages\/232807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/comments?post=232807"}],"version-history":[{"count":8,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/pages\/232807\/revisions"}],"predecessor-version":[{"id":233831,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/pages\/232807\/revisions\/233831"}],"wp:attachment":[{"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/media?parent=232807"}],"wp:term":[{"taxonomy":"solution","embeddable":true,"href":"https:\/\/letsbecool.com\/tr\/wp-json\/wp\/v2\/solution?post=232807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}