Within the Covid-19, many businesses have adopted the remote working method. Video calls have become an important part of remote work, marking as a turning point in the 21st century.
Video calls, which were used only for in-company calls, in the beginning, gained a new dimension and became important in interacting with customers. Much new software has been developed to reach customers online, and with these technologies customers can now communicate with businesses with minimal effort.
In fact, now we are at the beginning of a new era. With the pandemic, businesses’ interaction with customers has gone online. If you are aiming to grow your business, you should be aware of the latest technologies and understand the potential of video calls as an accelerator for your goals.
So, here are the questions. What are the benefits of video call platforms for business? How can you achieve your business goals by engaging your customers with video calls?
1. Omnichannel Experience and Customer Satisfaction
Omnichannel customer service is now seen as the future of marketing. Video calls, as well as services such as chatbots and e-mail, that you add to your site, make the customer experience holistic and increase customer satisfaction.
Imagine that there is a video call service where your customers can contact you with only one click to ask questions about your products & services. Wouldn’t you be satisfied with this service?
2. Identifying Leads and Developing Strategy
The video call option that you add to your website or social media accounts not only allows your customers to reach you, but you also have the opportunity to access demographic information about who your leads are.
You can develop your sales & marketing strategies and prepare more proper campaigns for your target audience in line with the information you obtain.
In addition, with the video call service you provide, the conversion rate of leads will increase greatly by having increasing customer satisfaction through accurate pieces of information.
3. Reduction in Sales Time and Increased Sales Efficiency
Nowadays the inconsistency of customer behavior has become the problem of many businesses, and the increase in sales times causes a decrease in sales rates compared to the time spent. However with new technologies, the effort spent on sales decreases, and sales efficiency increases.
With the video call option that you offer to customers, you’ll accelerate the involvement of your customers in the sales process with personalized and privileged service. In this way, with your customers who are ready for sale, the time of sales will be reduced whether it’s online or offline.
In short, customers are frustrated when they have to wait in long queues or talk with chatbots. If your customers can connect with your business in a few seconds instead of all these, these negative feelings will disappear and they will turn into satisfaction.
Increasing customer satisfaction will provide sales efficiency. Because in a very short time, you will be able to respond to the demands of your potential customers face-to-face, and the use of facial expressions and all other physical elements bring together more efficient and accurate communication than other types of communication like messaging.
If you want your customers to reach you with one click and you want to provide video call service, contact us now and create a unique customer experience with Cool Digital’s specific solution 11Sight!
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